Export Sales Boost Terry Lifts During Lockdown

As the care and mobility industry navigates a new way of working, Terry Lifts is finding that export and UK sales and a stable UK supply chain is leading its Covid recovery.   During lockdown, the Cheshire-based lift manufacturer experienced increased demand from overseas for its lifts; Australia, Italy, France and South Korea, predominantly.

Overseas sales were so significant that the export market drove the first wave of production staff to return to work.  The Company carefully increased its workforce to keep up with demand, exports accounting for a large proportion of manufactured lifts.

Peter Morrey, managing director for Terry Lifts said: “During the peak of the crisis, we only stopped manufacturing lifts for a few weeks but due to our robust manufacturing and operations processes, we still had stock ready to go.  This enabled us to fulfil orders from those export customers who were able to accept deliveries.”

During this period, Terry Lifts continued to manufacture spare parts for its service engineers, alongside UK and overseas customers.

“It was critical that we maintained the service and repair of lifts for vulnerable users.  Fortunately, taking the necessary precautions, we found a way of working which kept both our staff and customers safe.”

The Company attributes much of its capability and achievements during lockdown to the stability of its supply chain – 100% of which is based in the UK for their homelift products.

“We did not experience any detrimental supply issues, unlike some companies who were adversely affected by import complications. This is testament to our decision to utilise a UK-based supply chain, and while many of our suppliers were operating at reduced capacity, we worked with them carefully to coordinate our orders and deliveries to minimise problems.”

The experienced lift manufacturer remains committed to its Research & Development programme and brought back members of its technical and design team as soon as was practicable.   They continue to provide technical support to the customer service and lift teams alongside developing new products.

“Despite global economic uncertainty, we remain positive about the trading year ahead.  We are a British manufacturer with a UK-based supply chain and this, we believe, is a powerful place to be as customers seek the assurance of British-made products.

“We have built a strong forward sales position and we look forward to proceeding along the road to recovery, determined to deliver our long-term, sustainable goals” concludes Peter.

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